Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Marketing, in its highest form, is a key driver of the economy. But when companies introduce a game-changing product or service, it’s what happens behind the scenes that truly generates a lasting ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

New advisory platform from Nead, LLC gives early-stage and growth-stage startups access to battle-tested strategic, ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Business strategy used to follow a 3 to 5 year cycle. But that kind of time frame won't work in times of constant flux. One of the classes I most looked forward to when working towards my MBA was a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For middle market companies, capital is the fuel that ...