Stories help companies connect with their audiences. They appeal to human senses and emotions, forming a visceral link. They provide a channel through which organizations can reflect back customers’ ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Jul 3, 2025 at 7:00 ...

*Kendrick Lamar’s middle school teacher, Regis Inge, recalls the rapper as a quiet and thoughtful student with a passion for storytelling. Inge, who introduced Lamar to poetry, helped nurture his ...

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week.

Award-winning actor Tyler James Williams followed up with ESSENCE on his partnership with the W.K. Kellogg Foundation (WKKF) to launch a storytelling campaign putting the spotlight “on early child ...

From space robots to AI storytelling, the latest edition of GeekWire’s startup radar features a diverse mix of early stage tech companies out of Seattle. We’re excited to include Anthony Bontrager, ...