Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

NBCU sold approximately $900 million in advertising tied to each of its most recent Winter Olympics efforts, the 2022 Games ...

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in early February, the Comcast-owned CMCSA.O company said on Tuesday.

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

Here's a question for The Chuck GPT, the AI that bickers with Charles Barkley in a FanDuel ad that hoops fans have seen countless times this season: Are there more beer or betting commercials during ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

ATLANTIC CITY, N.J. — Advertisements for sports betting continue to flood the airwaves, but the NFL said Tuesday that viewers will see only three such ads during the Super Bowl broadcast next month.

NESN, New England’s premier sports network, on Tuesday announced the appointment of Wade Nielsen as Senior Vice President of ...