“Partnerbrite was built to modernize sponsorship,” said Nick Lockwood, co-founder and managing director of Partnerbrite. “Joining WSC Sports accelerates that mission, combining activation with ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Joining forces with celebrities, or sponsoring major sporting events, is nothing new. The ...

The Kellogg Corporate Engagement (CE) team offers resources and best practices for speaker and sponsor engagement. We provide industry connections and strategic support to assist student groups and to ...

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study ...

Standing in the parking lot of a Sam’s Club store in Murfreesboro, TN last Friday, I watched something unusual unfold at what the company calls "Race to the Club"—one of several dozen local ...

In 2025, as in many years before it, brands showed up, visible, present, and prominently placed through sponsorships. Yet the ...

The second-annual Kicking Childhood Cancer Fantasy Camp was held at Exploria Stadium on Wednesday, August 23, 2023. The event, which won the 2023 SPORTY Award for Sponsorship Activation of the Year, ...