As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...

If you’ve tried your hand at conversion rate optimization, you’re probably familiar with many of the possible mistakes you could make. Plenty of marketers have written dire warnings about the tragic ...

Whether you’re testing ad copy, landing pages, offers or keywords, there is nothing that will deflate a conversion testing plan more than inconclusive split tests. Here are some things to consider for ...