The Rules of Social Media Marketing Have Changed. Here's What Works (and What Doesn't) in 2025.

Social media strategies that tap into human nature can lead to long-term business success, but which psychological drivers ...

Standing out on social media in 2025 isn’t about gaming the algorithm or chasing the latest viral trend. The businesses that ...

The emergence of clipping shows just how much social media has changed since the early days as a platform for user-generated ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must. Creating regular content can be challenging if you’re not a natural entertainer, ...

Just ask marketing trailblazer Duolingo, a fearless company whose social strategy was not limited to their TikTok account. While other brands either still see social media as a secondary ...

When Amazon Prime Video compared a fan’s engagement ring to Belly’s from “The Summer I Turned Pretty,” the reaction was immediate and sharp. This incident is not just a mistake. It reflects a deeper ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies that tracked links between ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...