Girls between the ages of 13 and 19 are widely exposed to beauty content online that promotes products unsuitable for young ...

Scroll through Pinterest for just a few minutes and you'll notice something different. Between the wedding boards and home decor inspiration lies an entire world where curvy women aren't just visible, ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. The beauty industry is enjoying consistent growth, with a global ...

The beauty retail landscape is undergoing a dramatic social makeover. What once transpired at department store counters and Sephora aisles is now unfolding in TikTok livestreams and Instagram feeds, ...

NEW YORK — It's shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ideas from TikTok videos and other social media content, not ...

2025 was the year beauty embraced entertainment and digital-first storytelling. Social media campaigns rivaled Hollywood blockbusters with star-studded casts. Content stopped revolving around product ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss ...