In 2024, social media emerged as the dominant marketing channel for brands globally. However, as platforms like Instagram, Snapchat, YouTube and X (formerly Twitter) shape consumer interactions, they ...

TORONTO, Aug. 12, 2025 /PRNewswire/ -- Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based ...

We are no longer at the stage where digital specialists are positioning social media as the 'Next Big Thing'. Social media has steadily established itself as a legitimate platform where advertisers, ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry. The growth of the creator economy has been ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options. Next month, a group ...

As a business owner in HVACR, I’m sure you're keeping an ear to the ground about the constant changes in digital marketing. Whether we like it or not, marketing will never stop evolving, especially ...

Yogurt brand The Collective selected TSA, Five by Five’s social-media shop, as its U.K. influencer and social-media agency. TSA won the pitch against another agency. There was no incumbent. The ...

Accenture Song, the marketing services division of consultancy Accenture, has acquired social-first agency Superdigital, according to a press release. Financial terms of the deal were not disclosed.