The New York Times

Women’s soccer fans support the brands that support their favorite players and teams

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
Forbes

10 Women Who Transformed Soccer Around The World

In recognition of Women's History Month and International Women's Day on March 8th, here is a compilation of 10 women who have significantly impacted the trajectory of women's soccer throughout ...
CNN

Why women’s soccer is so important to queer people

Someone dressed as Marge Simpson, complete with a gigantic blue wig and a lime green dress, belts out “Hot to Go!” by pop icon Chappell Roan to a rapt audience gathered inside a marquee in the middle ...
The New York Times

Michele Kang launches institute with U.S. Soccer to advance women’s sports research

The Kang Women's Institute will focus on the investing in women's specific research. Franck Fife / Getty Images U.S. Soccer on Tuesday announced the launch of the Kang Women’s Institute, a platform ...
CNN

Women’s soccer is enjoying a historic moment. But progress is uneven

Sport is all about history, about legacy, about storylines emerging over years of competition. Each major soccer tournament, then, is a marker that helps fans to track the progression of players, of ...