Many back-to-school shoppers plan to combat tariff-related price increases by changing the way they shop for the upcoming school year, NerdWallet’s annual survey finds. For many parents and ...

Nearly three-quarters of back-to-school shoppers expect to spend the same amount or more this year than they did in 2024, according to a new PwC survey. The results indicate a value-oriented consumer, ...

Back-to-school spending is projected to increase, with 62% of Americans expecting to pay more this year than last year. Many families (36%) plan to cut back in other areas to afford back-to-school ...

Some key back-to-school essentials such as backpacks cost more this year due to a recent uptick in inflation. Concerns that potential tariffs could drive prices even higher are forcing many parents to ...

Back-to-school season has arrived, prompting families to prepare for the upcoming academic year. Retailers are offering various deals on school supplies, clothing, dorm essentials, and technology.

This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus ...