Champion has long been associated with sports, a reputation it built over decades manufacturing uniforms for NFL and NBA teams. But in recent years, the HanesBrands athleticwear label has worked to ...

If you're looking to do more purpose-driven B2B marketing, check out some brilliant campaigns from our B2B Marketing Awards ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve. Many teams treat purpose as a separate track from performance, which ...

Evolving leadership role. The role of the marketing leader is shifting toward technological expertise, data-driven decision-making and customer-centric strategies for long-term growth. Purpose-driven ...

Back in October, Unilever, which had until then been the bastion of purposeful business, appeared to cool off on the concept. On a results call with investors, Unilever’s CEO, Hein Schumacher, said ...