When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

New research released by Infosys Knowledge Institute identifies seven Agile levers that can deliver 63 percent higher chance of business growth According to a recent Infosys Knowledge Institute study ...

One of the unfortunate holdovers of 2010s startup culture is the retroactive application of customer feedback after a product is ready for market. This strategy wasn’t implemented out of malice or ...

What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...

Most B2B marketing videos do not support the buyer's journey because the videos are product-centric. They accompany product introductions, reside on product pages, and are featured in product ...

CAMPBELL, Calif., Aug. 25, 2025 /PRNewswire/ -- Centric Software ® introduces the latest evolution of its market-leading Product Lifecycle Management (PLM) platform: Centric PLM™. Centric Software ...

New research released by Infosys Knowledge Institute identifies seven Agile levers that can deliver 63 percent higher chance of business growth BENGALURU, India, July 28, 2021 /PRNewswire/ -- Infosys ...