“Your skin tone is the surface colour of your skin,” explains Global PRO Bobbi Brown Artist, Amy Conway. “It’s what you’d ...

PARIS--(BUSINESS WIRE)--Perfect Corp, the beauty AI+AR tech solutions provider behind the world’s leading virtual beauty try-on app YouCam Makeup, partners with renowned professional makeup brand MAKE ...

I came late to the cosmetics game, so it's no surprise that I've had a challenging time finding foundation that matches my skin tone. Other than experimenting with lipstick when I was young, I never ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

With a plethora of foundations and shades available in the market, it can be quite challenging to know where to begin. Whether you're a devotee of drugstore cosmetics or are on the hunt for something ...

The bonus of being a beauty journalist is having an overwhelming amount of foundations to try at my leisure. But before landing the dream job, I experienced many a colour crisis. These usually ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...