Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...
Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...
5/12/2010 - Can marketing save the world? Well, it can certainly try. In fact, it had better try, since people now invest more of their minds, hearts and spirits in their commercial lives. They also ...
Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...
Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away. Contributed by Robert van der Zwart, an EO Netherlands member, who is a coach, keynote ...
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the ...
Philip Kotler has come to the rescue of Narendra Modi amidst a row over an award presented to the Indian Prime Minister by the marketing guru's organisation. During an interview, Kotler stated he took ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make ...
Amid political sparring and opposition taunts over Prime Minister Narendra Modi receiving "the first ever Philip Kotler Presidential Award", the marketing guru put out a clarification on Twitter on ...