A landing page should connect directly with the user’s mind. But how does this really work? In order to create a mentally engaging experience for the user, how should a landing page look, work, feel, ...

Language, empathy, attention - as different as these abilities may be, one brain region is involved in all these processes: The inferior parietal lobe (IPL). Yet until now it was unclear exactly what ...

Philosopher Rene Descartes famously thought that the seat of the soul was located in the pineal gland in the human brain. While modern neuroscience may not have revealed where the soul resides, ...