In today’s totally digital and instant-information world, businesses who do not have a successful online marketing strategy are going to be completely left behind. With Google processing 40,000 ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

The advantages of using online marketing over offline marketing primarily pertain to reach, information, customer communication and measuring ad effectiveness. The Internet is also less intrusive than ...

Whether you’re a professional marketer or a business owner looking to do your own online marketing, you need certain traits in order to be successful. While some of these traits are inborn — meaning ...

Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, ...

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after ...

Opinions expressed by Entrepreneur contributors are their own. No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...