It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...

Another win for behavioral economics. On December 22, Congress passed an omnibus spending package that incorporated numerous pieces of legislation, and President Biden signed it into law on December ...

Nudge interventions Nudge theory is the idea that shaping the environment, and changing the ‘choice architecture’ available to consumers, can influence their behaviour. Nudge interventions can be used ...

Rolee Agarwal, the Chief Commissioner of Income Tax, writing about the importance of Article 265, said that with the recent reforms, the central government has demonstrated how the government is using ...