Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across ...

COLUMBIA, S.C. (WIS) - The University of South Carolina approved its agreement with their new apparel provider for Gamecocks athletics on Friday. The USC Board of Trustees approved a 10-year contract ...

AUBURN — Auburn University's athletic department is officially adorned in Nike. On Tuesday, the department's new apparel contract with the billion-dollar athletic outfitter went official. The Tigers ...

After more than a decade as a Nike school, Tennessee will return to Adidas as its apparel provider in 2026 with a lucrative new deal. After more than a decade as a Nike school, Tennessee will return ...

The University of South Carolina is expected to make a change with their on-field athletic apparel. The Gamecocks will switch from Under Armour to Nike as the school’s official athletics outfitter, ...

When Elliott Hill replaced John Donahoe as the CEO of Nike just over a year ago, the brand doubled down on its commitment to athletes and innovation. While such a shift takes time to fully materialize ...