MediaPost

Mucinex's AI-Generated Game Mashes The Mascot

Had it with Mr. Mucus, Mucinex’s pesky animated mascot? Mr. Mucus does get smashed at the end of Mucinex commercials, but now you can crush him yourself with Mucus Masher, an online game the Reckitt ...
FiercePharma

Reckitt’s Mucinex inspires consumers to swipe left on cold and flu symptoms with Mr. Mucus’ Tinder debut

The upcoming winter months bring with them the annual cold and flu season—as well as “cuffing season” for singles everywhere. Capitalizing on both occurrences is consumer health giant Reckitt, which ...
Marketing Dive

Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

Reckitt-owned Mucinex is setting its mascot — a sentient, scummy blob of snot that relishes spreading the flu — loose on Tinder to raise awareness for Mucinex Nightshift. The campaign is timed to the ...
KXAN

MUCINEX LAUNCHES "THE MUCUS MASHER," A FIRST OF ITS KIND GAMING EXPERIENCE BY AN OTC BRAND THAT LETS CONSUMERS CRUSH MR. MUCUS

Thanks to A.I. technology, players can dream up inventive ways to punish Mr. Mucus… and surprise themselves by choosing particularly imaginative prompts PARSIPPANY, N.J., Feb. 27, 2024 /PRNewswire/ -- ...