“How can I get my team to change their behaviors?” At least one time per week, I receive this question from CEOs, startup founders or VC fund managers. Leaders frequently express frustration over ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Humans are great at setting goals, but not nearly as good at attaining them. Why? Countless resources have been dedicated to answering that question in academic fields, including consulting psychology ...

As food and nutrition experts, dietitians are well equipped to teach clients about nutrition and health and help them change ...

It’s no secret that change is inherently difficult, complex, and often resisted. Making even necessary changes can be hard. This is because, in human evolution, we have come to view change as a threat ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

The biological impact on the brain of meditation and community in addition to traditional therapies. The biology of behavior offers tools for a holistic approach to increase good habits and decrease ...

Developing a mindset for positive change means learning how to think differently before you act differently writes Adam ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they've been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...