The Iowa State Cyclones are going to be playing in a new-look Big 12 now sponsored by Monster Energy.

Big 12 commissioner Brett Yormark announced the introduction of league-wide sponsorship agreement with Monster Energy ...

The Big 12 revealed a new sponsorship agreement with Monster Energy that will reportedly pay the league roughly $20 million ...

Big 12 Conference football and basketball teams will now how Monster Energy logos on uniforms and playing fields. Here's the ...

Monster Energy positions its beverages as productivity tools, not just thirst-quenchers, appealing to a broad consumer base.

A major conference in college athletics is selling naming rights to a prominent energy drink company.

Add Yahoo as a preferred source to see more of our stories on Google. A new Monster Energy drink flavor is arriving just in time to give fans "something new to crave." And according to the company, ...

The multi-year agreement makes Monster Energy the entitlement partner for the Big 12's football and men's and women's ...

CORONA, Calif., Oct. 30, 2025 /PRNewswire/ -- Monster Energy is turning up the Flavor this fall with the launch of two bold full sugar additions: Monster Energy Electric Blue and Monster Energy Orange ...

Add Yahoo as a preferred source to see more of our stories on Google. In large part, Monster can thank college-aged guys for that. By far and away, men 18 to 24 are the most passionate energy drink ...