Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a ...

Microsoft Advertising's new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season. Microsoft Advertising launched its "Festive Season Marketing Playbook" ...

First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French ...

Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program. Most existing Universal Event Tracking (UET) tags will be updated to the combined system ...