( NewsNation) — For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming Hindu holiday — and sold out online in less than 24 hours.

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first-ever Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

( The Hill) — Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled on Friday, is a collaboration with Indian fashion designer Anita Dongre.

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40.

Mattel has introduced a special Diwali Barbie doll just in time for the upcoming festival of lights, set to be celebrated on Oct. 31.

Barbie just unveiled its first-ever Diwali doll in collaboration with Indian fashion designer Anita Dongre. It's the first time that the auspicious occasion has been commemorated by Barbie and Mattel,

Barbie unveiled its first-ever Barbie Diwali doll collaboration with globally recognized Indian fashion designer Anita Dongre. Dongre is an Indian couturier who has built a global fashion empire with a mission to empower