"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl ...

The matte makeup trend has been everywhere and is a welcomed change for beauties with oily skin. Matte makeup is used to give your skin a satin-like finish and honor color with bold pigments. This ...

This trend tones down the drama of classic goth makeup, creating a modern, wearable look that balances edge with elegance.

Matte makeup ruled the 2010s, but 2025 is all about glitter. Whether you’re looking to the red carpet or your TikTok FYP, you’re bound to notice tons of sparkly makeup looks. Everyone—from your ...

In recent months, there has been no doubt that the matte makeup trend has swept the beauty world by storm. In every cosmetic or skincare product you can possibly think of, mattes have made their way ...

Navigating the dewy versus matte makeup debate involves understanding your skin's needs, environment, and personal style. Dry skin often benefits from dewy finishes, while oily skin thrives with matte ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

YouTube tutorials were in their prime (looking at you, Manny MUA and Jaclyn Hill), and beauty-obsessed Millennials spent hours replicating the heavy-handed glam that came to be known as “Instagram ...