In direct marketing campaigns — the kind designed to provoke a response of some kind — creative often takes a back seat to other factors. In the 60-20-20 rule (or any of its countless variations), ...

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers ...

Tailoring sales and marketing copy for specific audiences helps companies create more successful campaigns and boost conversions. By crafting a message that speaks directly to your target audience and ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

If you’re a small business owner, chances are you’ve come face-to-face with writing something down for an ad or marketing piece. Whenever you pen something for that purpose, it’s called copywriting – ...

Haley Slade was against ChatGPT at first. The founder and CEO of Slade Copy House, a copywriting agency, believed the artificial-intelligence tool couldn't replace a human copywriter. That may still ...

Opinions expressed by Entrepreneur contributors are their own. There are more benefits to keeping your marketing copy short and sweet than saving ad space. Clear and concise messages stand a better ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those ads on TV or in our e-mail in-boxes that make unbelievable promises, such as “Double your income with this risk-free ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leigh Dow Artificial ...