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Barter Theatre welcomes Amanda Leslie as its new director of marketing. Barter administrators say Leslie’s previous experience as managing director for North Carolina Stage Company in Asheville, N.C., ...

There is little doubt that the word “barter” makes some brand marketers' heads spin. For some people, corporate barter remains a bit mysterious. It need not be. The barter process is simpler than ever ...

Media barter allows companies to trade off excess inventory or services with media owners to part-pay for media spend. Companies from the retail and FMCG sectors have led the way in using media barter ...

For six and a half years Peter Yonka wore a lot of hats at Barter Theatre. He was an actor, a piano player, a video editor, a composer, an IT man and marketing director - mostly all at the same time.

I think of marketing as being all about finding the right strategies and tools to help your company grow. That means everything from finding competitive advantages to implementing multiple ...