When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: LOLA MullenLowe You might think that billboard advertising is just a visual marketing ...

Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere from ...

Back in April, the media jumped on a story that, even for a city like New York, seemed too outrageous to be real. And yet it was-perhaps too real. To promote its new Coco Vanilla scent, women's ...