These days it can be hard to find the best tutorials to watch to achieve that look you’re going for. Although we love that so many creators have the opportunity to share their genius due to the ...

Even on your busiest days, there is always time for a beauty tutorial. Whether you're going on a date, to a party, or just running errands, there are an infinite amount of ways, bold and subtle, you ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

Few beauty influencers on Instagram and YouTube need little introduction. Michelle Phan is one of them. Considered to be one of the first pioneers of beauty vlogging, Phan joined YouTube in 2007 to ...

While buying from Black-owned brands and giving your attention and donations (if you have the means to) to Black-led organizations is a great way to help enact change, you can do even more by also ...

If you are into your beauty game, I'm pretty sure you will have a healthy (possibly unhealthy) YouTube addiction to accompany it. With so many tutorials, hauls, reviews and "my boyfriend does my ...

Beauty YouTubers revolutionised the way consumers learn about beauty products, but over a decade into many of their tenures, they're itching for a change. Some are experimenting with new platforms, ...

A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June. Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade, Star ...