A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

The 99th Macy’s Thanksgiving Day Parade will return to its usual 2.5-mile route for the annual holiday tradition in New York City. The annual event is back with a star-studded lineup of 34 balloons, ...

The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...

If NBCUniversal needed any reassurance regarding its recent new deal to be the home for the Macy's Thanksgiving Day Parade, The National Dog Show, and other holiday-related events, it got it early ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...