Click on the image to watch the TVC. Luxor's new campaign highlights the important choices of life. The campaign created by Lowe Lintas uses humour to drive the message home. The writing instrument ...

Luxor has announced its exclusive partnership with Schneider Pen, Germany to launch a new portfolio of innovative and high-performance writing instruments in India. Schneider Pen, based in Germany is ...

New Delhi: Luxor, an Indian writing instruments company, expects to generate revenue of Rs 1,000 crore in the next 3-5 years and plans to invest Rs 80-100 crore during the same period, the company ...

New Delhi, Mar 16 (PTI) Luxor Writing Instruments and Germany's Schneider Pen on Thursday announced a collaboration to launch co-branded products in the Indian market. Under the partnership, Schneider ...

Forty years after it first launched the humble pen, Luxor Writing Instruments is now aiming high. Like most of its peers in the market, it is also looking at a premium script. Last month, the Rs ...

Luxor Writing Instruments have come up with a new TVC for Parker pen, that stars its ambassador, Amitabh Bachchan, who recently got associated with the brand once again. The TV commercial has been ...

Watch the TVC created by Lowe Lintas for Luxor Nano Clean, a new line of products from the writing instruments major. Amitabh Bachchan, brand ambassador for writing instruments, has been retained as ...

The new entity plans to position itself as a premium function brand and will invest 12- 13% of its budget on marketing and is looking to launch 100 SKUs. After ending its four-decade-long ...

Itoh, who was here this week, announced that Pilot has invested about Rs 70 crore in setting up a manufacturing unit in Manesar. The company is working with 40 state-wise super distributors who act as ...

Luxor, the market leader in writing instruments, introduces new Pilot Frixion with Metamocolour ink technology in the Indian markets. The most unique feature of Frixion pen is the ink which disappears ...