CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Rainbow Loom kits, which enable kids to make customized bracelets out of rubber bands, are the latest fad among the younger set. Aoife Rouse, an 11-year-old expert, shows the anchors how to get in on ...

Loom bands are a real enigma to me. Tiny neon-coloured rubber bands; 'looms' are a little girls' ultimate delight. Worn as bracelets, key rings, charms or necklaces they're available in a range of eye ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The Rainbow Loom is currently Amazon.com's #1 best seller in Toys & Games. At ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...