L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...

Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., ...

L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...

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In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and ...

To receive the Vogue Business newsletter, sign up here. Skincare, haircare and Asia demand are driving L’Oréal forward at a time when makeup sales — which account for a key portion of the beauty ...