At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

Like it or not, content marketing is here to stay. Leverage these five most impactful content formats to make longer-lasting impressions on your customers today. Content marketing has solidified its ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively?

Statistics show that users watch 50 million hours’ worth of YouTube videos every day and on Facebook that number reaches an incredible 100 million hours. Moreover, by the end of 2021, over 80% of the ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order ...

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Organizations lose more than $2 million every year from underused marketing materials. They don't realize that actively aligning Marketing with Sales can result in a 67% rise in organizations' ability ...