Opinions expressed by Entrepreneur contributors are their own. Lesya Liu is a social media strategist and a photographer. She specializes in combining art and marketing to create compelling ...

Introduction Tracking your Instagram growth isn’t always easy—especially when it comes to understanding who unfollowed you ...

Whether they are B2B or B2C companies, one thing the top brands have in common is that they create an unforgettable customer experience by executing well even in the smallest interactions. Instagram ...

Instagram is one of the best social media platforms on which to build brand awareness and gain a loyal following. However, getting your account found and your posts seen may seem like a truly magical ...

Last week, we spotted an early test of Instagram's new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the ...

More than 500 million people use Instagram every day to share videos and photos with each other. You probably use it too, and many of your friends likely have the app as well. It’s the most popular ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...