Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Jan 05, 2023, 08:30am EST Jan 06, 2023, 09:32am EST This article ...

Melissa Thomason's store, Breakout Bras, offers a personal shopping experience for undergarments. Staff members train for months to provide expert fittings without using measuring tapes. The store ...

ESTERO, Fla. — Bra fittings are complicated. That’s because women’s breasts are all different. Add to the noise the many measuring options — in-store, online apps and video conferencing, to name a few ...

EAST LONGMEADOW — For many women, finding a well-fitting bra or swimsuit can be challenging, at best. For decades, Gazebo, the bra and swimsuit fitting store, has worked to make the experience easier.