EFL Championship side West Brom has marked life after relegation with an absurd new mascot courtesy of lead sponsor Ideal Boilers. Boiler Man raises the temperature at the Hawthornes As its title ...

A Hull boss who first joined Ideal Boilers in 1987 is retiring after more than 30 years of service at the manufacturer. Doug Lloyd, the chief operations officer at Ideal Boilers’ owner Groupe Atlantic ...

Turnover has passed the £260m mark at Ideal Boilers, but a drop in the pound has affected margins at the historic Hull company. The business, which was founded back in 1906, said a strong year for ...

Blue is taking an unexpected turn and has become the face of Ideal Boilers. Yes – that’s right the boyband, who sold 16 million albums with hits such as One Love, is in the new series of TV ads for ...

West Bromwich Albion and Ideal Boilers have signed a deal to extend their partnership into the 2020/21 season. Ideal Boilers became the club’s main sponsor in May 2018 with the company unveiling ...

Blue are set to become the new faces of Ideal Boilers. The surprising endorsement deal is said to be a way for the boy band to make some cash after their new music failed to gain chart success.

The boys are reportedly set to star in a series of quirky TV adverts for the company to make some cash Want all the latest Showbiz news direct to your inbox? Share your email for news, gossip and more ...

Blue are set to become the new faces of Ideal Boilers. The surprising endorsement deal is said to be a way for the boy band to make some cash after their new music failed to gain chart success.