As management guru Peter Drucker is often quoted as saying, “The purpose of a business is to create and keep a customer.” Few CEOs would argue with this point. However, most CEOs would argue that ...

Years ago, Jeff Bezos started an interesting practice at Amazon. Before meeting to discuss a new product or idea, Bezos would arrange for an executive to write a narratively structured six-page memo.

Over the past few years, it has become increasingly important to clearly communicate with staff via email and digital channels. While sending a quick email to give companywide updates seems like a ...