The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We all know that guy. You know the one: He walks into a room and a cloud of cologne (usually a pretty bad ...

This essay first appeared Wednesday, December 20, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts. But we ...

Here's how to get any cologne from any of the three notes to emit longer. Before getting into the how, let's take a look at the where. The best areas to apply perfume are those where natural body heat ...

Just like a stylish handbag or piece of statement jewelry can quickly complete an outfit, the right perfume can serve as the pièce de résistance of your beauty wardrobe. Fragrance shelf life can vary, ...

Fragrance is more than just a finishing touch — it’s an invisible signature that tells a story long after you’ve left the room. From the way a scent captures mood and memory to how it enhances ...

The way a perfume wears depends heavily on context. Temperature, humidity, movement, and even clothing can change how a scent comes across. A fragrance that feels elegant indoors may become ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...