In the age of big data, businesses are faced with an overwhelming amount of information to process and analyze. To stay ahead of the competition, leaders must leverage data and analytics to make ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

From the Industrial Revolution that mechanized production and propelled economies forward to the digital revolution that reshaped communication and information dissemination, technology’s influence ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Jeff is a writer, founder, and small business expert that focuses on educating founders on the ins and outs of running their business. From answering your legal questions to providing the right ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

Annual planning used to set the pace, but strategy now lives in real time through automated, data-rich workflows. The ...

With the right people analytics tools, your organization can improve people decisions in HR and beyond. Here’s a step-by-step guide on how you can build a strong business case.

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

With the rise in popularity of people pursuing MBAs in recent years, there’s been a spike in the reliance on analytics in business decisions. If you don’t have data to back up your position, you come ...