A "hot" new Cheez-It flavor is here for a good time, not a long time. The cult-favorite brand of cheesy, crunchy crackers quietly began rolling out a new limited-edition flavor seemingly inspired by a ...

It’s no surprise that Cheez-It wants college football fans “feelin’ the cheeziest” and snacking on its signature crackers throughout the season, but the brand’s sponsorship of the December 31 Cheez-It ...

Cheez-It is debuting new Cheez-It Crunch snacks in two flavors—Kick’n Nacho Cheese and Zesty Jalapeño Cheddar. The new snack is 3D, puffier, and crunchier than a classic Cheez-It. Another Sharp White ...

Cheez-It’s Cheez Wheelz is revving up game-day excitement, rolling into Athens, Georgia, for a high-stakes SEC showdown between the No. 11 University of Georgia Bulldogs and the No. 6 Tennessee ...

Cheez-It released a Build It Yourself Holiday House Kit for festive snack lovers. The kit includes cheese-flavored cookies, Cheez-Its, frosting, and candy decorations. Building the Cheez-It house is ...

Tim Newcomb is an award-winning journalist who has traveled the world covering a variety of topics. He’s been a regular contributor for TIME, Sports Illustrated, Popular Mechanics, Wired, New York ...