Discover how guerrilla marketing uses unconventional, cost-effective methods like social media and personal interactions to ...

It’s nice to have fat marketing budgets, but sometimes more can be accomplished with creativity. A sneak attack. A clever campaign riding the coattails of a public event. When guerrilla marketing ...

We’re living in a brave new world of guerrilla marketing. Learn how these businesses are making it work for them. An Austin, Texas, movie theater — notorious for its rigid no-talking policy — takes a ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

The concept of guerrilla marketing has become wrongly synonymous over the years with large companies orchestrating big stunts and putting videos online with the hopes that they’ll go viral. That’s ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been there before. No matter where you live, everyone has experienced a traffic jam, and amid fumes of frustration, glanced ...

Earlier this year, Glenn Angell had a problem. His Portland company, New England Protective Coatings, was losing sales and needed a jolt. So Angell approached Yana Farrally-Plourde, president and ...