Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short-form video in 2026 is more competitive, more niche-driven, and more algorithm-sensitive than ever. From TikTok’s shift toward originality to YouTube Shorts’ trending formats, creators who adapt ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Global online video streaming (OTT) platforms like Netflix and Amazon Prime have recently introduced vertical short-form feeds on their mobile apps. This move aims to reclaim the attention of the 10s ...

As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling.

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...