The powerful effects of social media on businesses and brands have been proven. Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool ...

Consumer spending is influenced by everything from brand loyalty to what’s trending. We discover the key factors that influence purchasing decisions. From ethical standards to the cost-of-living ...

The treatment of animals rates higher than green issues when consumers choose meat and dairy products. That's according to a new study, which suggests that while consumers consider sustainability ...