Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

During the last few decades, business leaders have sought to fine-tune and articulate their companies’ purpose; some have been inspired, in part, by author Simon Sinek’s exhortation: “People don’t buy ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. According to the Josh Bersin Company, only 25% of companies report that their leadership ...

Daniella Vellone does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...