Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

Global marketing strategist and inclusion advocate, Queen Martins, is championing global best practices in marketing, brand management, and professional ethics. In a recent statement, she asserted ...

Business ethics is one of the most controversial and complicated subjects of all time. From academics to astute businessmen, many people have studied the relationship between making money and doing ...

Creating a culture of ethics is often frustrated by a lack of attention and commitment by middle managers. Creating a culture of ethics requires all levels of employees believe that the organization ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

We are somewhere in the final 100 days of 2024 and with technology at the cusp of its potential, it is no longer cool to work hard but smarter. As businesses strive to make every advertising paisa ...