Executive chairman and managing partner of fitness-club company Equinox Group says he’s all in on body scans, infrared saunas ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

Equinox is spinning up some controversy with its anti-New Year’s resolution movement. The luxury fitness club released its "We Don’t Speak January" campaign on New Year’s Day, banning any new ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging ...

These bizarre AI-generated visuals feature in Equinox’s New Year’s campaign, each juxtaposed with a striking portrait of an ordinary (albeit very toned) person.

Crunch Fitness joined other popular gym brands in questioning Equinox's poignant New Year's "We Don’t Speak January" campaign, which drew backlash after refusing to allow new members to sign up. "I ...

What do three boobs, a puffer Pope & Trudeau on a pole have in common? They promote fashion that looks like ChatGPT ...

Starting exercise too intensely or pushing the body beyond its readiness sharply increases the risk of injury, often with ...

Blink Fitness, the discount gym chain owned by Equinox, filed for Chapter 11 bankruptcy Monday. Blink is the latest low-cost gym to file for bankruptcy in the wake of the pandemic, following in the ...

Blink Fitness, a budget-friendly gym chain owned by luxury fitness company Equinox Group, has filed for Chapter 11 bankruptcy protection. Stream Los Angeles News for free, 24/7, wherever you are. The ...

NEW YORK (Billboard) - Music can be as crucial to exercise as water and spandex, and a spinning instructor's playlist or an iPod's inventory can make or break a workout. As part of its branding ...