If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

Note: This article relates to the June 2024 VIP+ special report “Generative AI in Film & TV,” available only to subscribers. U.S. consumers are divided about employing generative AI to assist or ...

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns -- from content creation to media buys and consumer purchases.

Puts More Computing Power Closer to Consumers to Deliver a Better Internet Experience for Applications Like Streaming and Gaming PHILADELPHIA--(BUSINESS WIRE)--Comcast is leveraging edge compute ...

Supermarkets have long mastered the art of encouraging consumers to spend more than they initially planned. By employing a variety of subtle yet effective strategies, these retail giants create an ...