As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes. Not all email addresses are worth adding to your list. Some can ...