CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

We might have just gotten some major "Star Wars: The Force Awakens" spoilers from a battery commercial. The supposed spoiler comes from a Duracell Christmas ad that shows a brother and sister ...

Dangerous is the work of a young Jedi, up as he is against robotic Storm Troopers, massive Imperial Walkers and the menacing inflatable snowmen living in his own backyard. Such was the storyline for ...

Duracell debuted a nostalgia-laden holiday campaign that features an ad stitching together real home movies, per details shared with Marketing Dive. Wieden + Kennedy New York assisted with the effort.

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 5 hours 35 min ago By Joris Cretien - 7 hours 50 min ago By Parker Herren - 7 hours 53 min ago By Ad Age and Creativity ...

Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio’s Tom ...

Duracell Inc. has teamed up with Iowa Lakes Community College to get out the message on its Smart Power initiative and the important role of its rechargeable batteries. The Bethel-based maker of the ...

Duracell's commercial starring Seattle Seahawks running back Derrick Coleman is easily one of the best ads of 2014. If you don't remember it, the ad features a moving voiceover in which Coleman tells ...

A complaint by a competitor has prompted Procter & Gamble to reword an advertising claim for its Duracell brand rechargeable batteries. A complaint by a competitor has prompted Procter & Gamble to ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...