Do you know what are the main digital marketing KPIs? Without picking the correct indicator it is impossible to know with certainty if an online marketing campaign is effective or not. Basically, ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

A few months ago, our VP of Product Management Bruce Ernst wrote a blog post on thinking outside of the digital marketing KPI box, focusing on the idea that we can no longer afford to focus on ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 day 14 hours ago 1 day 15 hours ago By Ally Marotti - 1 day 16 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By ...

India is seeing rapid increases in both internet and smartphone usage. IAMAI (Internet and Mobile Association of India) produced a survey estimating that 346 million Indians engage in electronic ...

Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's the kind of car they drive. For digital marketers, success — both short- and ...